About V2.1


We have adopted the term simplicity and the motto “subtracting the obvious and adding the meaningful” to describe the general trend, aesthetic, content and usability to under which this website is supported. 

The user is invited to navigate intuitively through the website without heavy visual elements that try to dazzle but distract from the main purpose when visiting this website; to access clear and quality information about “what”, “why” and “how” we do what we do!

The concept of simplicity is frequently  used to describe trends both in design and architecture where in the subject is reduced to its necessary elements. Commonly known by the term minimalism and highly influenced by Japanese traditional design and architecture.

We may find in examples of simplicity in the work of artists such as De Stijl a a major source of reference for this kind of work. De Stijl expanded that ideas could be expressed by using basic elements such as lines and planes organized in very particular manners.

Architect Ludwig Mies van der Rohe adopted the motto "Less is more" to describe his aesthetic tactic of arranging the numerous necessary components of a building to create an impression of extreme simplicity, by enlisting every element and detail to serve multiple visual and functional purposes (such as designing a floor to also serve as the radiator, or a massive fireplace to also house the bathroom).

Another example of simplicity is Luis Barragán with his  “reductionist ideas” and giving a special attention to the connection between perfect planes, elegant lighting, and careful consideration of the void spaces left by the removal of three-dimensional shapes from an architectural design.

A similar sentiment was industrial designer Dieter Rams motto, "Less but better" adapted from Van der Rohe. His structures use relatively simple elegant designs; ornamentations are quality rather than quantity, and its beauty is also determined by playing with lighting, using the basic geometric shapes as outlines, using only a single shape or a small number of like shapes for components for design unity, using tasteful non-fussy bright color combinations, usually natural textures and colors, and clean and fine finishes.

Designer Buckminster Fuller adopted the engineer's goal of "Doing more with less", but his concerns were oriented towards technology and engineering rather than aesthetics

Simplicity is a philosophy and can be used everywhere from modern minimalistic home architecture to our own approach to communication, design strategy or problem solving.

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